Six Wins at the London International Awards (LIA)
The LIA awards are the first international awards dedicated to honoring achievements in 22 unique media types throughout the advertising industry. This year, our network took home six wins including one Gold, two Silver, one Bronze and two Shortlist recognitions.
J. Walter Thompson Atlanta took home one Gold and one Silver for their work on Pennzoil’s “Exorcising the Demon” in the Music category. In this campaign, Pennzoil takes on the fastest production car ever made and demonstrates its driving capabilities with the enhanced capabilities of Pennzoil synthetic oil.
J. Walter Thompson São Paulo and Sprite’s newest sugar-free product launch aimed to make learning fun with their Formula Songs campaign. Sprite teamed with teachers across Brazil to create fun songs to help students learn often monotonous and confusing subjects. The songs went viral and ultimately won the campaign one Silver LIA for their Radio and Audio campaign and received a Shortlist in the Original Song category.
See all of the winners here.