2017年05月17日

Cannes Contenders 2017: Week 2

Tale Two Cities Hero

Keeping up the momentum from last week’s contenders, here are six more pieces from our offices in India, Morocco, Brussels, Toronto, Colombia and Puerto Rico.
 
Though they’re culled from different offices thousands of miles apart, you’ll notice a common theme among this week’s contenders: work that is designed to shift perception and provoke conversation.
 
Don’t forget to share your favorites on your social channels with the #JWTCannes hashtag.

Tale Of Two Cities - Share to see the change

The Hindu, a daily newspaper based in Chennai, India, wanted to awaken India’s citizens, all potential readers of the paper, by showcasing the two sides of Bengaluru, also known as Bangalore, India’s third-largest city. One side, at one time referred to as India’s Garden City and Silicon Valley, is...

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Breastfeeding Mannequin

In Colombia, breastfeeding in public is still very taboo. Hundreds of moms breastfeeding in shopping malls have been verbally attacked and driven to hide in restrooms to feed their children.Amigos de la lactancia, a movement created in partnership with renowned women’s fashion stores and health care...

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Flawlessness

In 2016, a Moroccan TV station became notorious for a tutorial it aired teaching women how to use makeup to camouflage evidence of domestic violence. On the International Day for the Elimination of Violence Against Women, we helped ENTI.MA, Morocco’s most influential fashion and lifestyle magazine,...

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The Older, The Wiser

Many believe that getting older makes us less productive or less useful. Triple-S Advantage, the leading healthcare provider in Puerto Rico for people over 65, feels differently. For Triple-S, old age is defined by accomplishment, experience and wisdom.  To shift the perception of what it means to...

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20 Minutes of Action 4 Change

Situation One in five women will be sexually assaulted during their college and university years. When the Stanford rapist’s father used the deplorable euphemism “20 minutes of action” to describe the rape his son committed, White Ribbon wanted to find a way for dads to take action....

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