Uncover the Violence Enti.ma

Aperçu

In response to the 2M show, we wanted to tell women to show their marks of domestic abuse rather than hide them. ENTI.MA, Morocco’s most influential lifestyle and beauty portal, created an integrated campaign in which its Print representation was indispensable since beauty and lifestyle magazines were the most consumed media in the country.

As a simple innovation on a traditional medium against the normalization of domestic violence, we created a fake brand makeup remover. Just like a beauty ad with a product sample in any magazine, we showed a model’s face covered with makeup, and invited readers to test it. Once the reader wiped off the makeup, the model’s marks of domestic violence became visible and revealed the message we wanted to communicate.

Prix

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2018 African Cristal Awards

Press - Media / Grand Prix

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2018 African Cristal Awards

Press - Media / Gold

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2018 African Cristal Awards

Press - NGO/Great Cause/Charity/Public Interest / Gold

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2018 African Cristal Awards

Press - NGO/ Regional Award / Gold

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2017 Loeries

Media Innovation - Single Medium / Silver

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2017 Loeries

Print Communication - Tactical Use of Magazine / Bronze

Plus d'infos
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