Projected Expectations #HeForShe


From the moment we’re born, the gender norm boxes organize everything into what toys we can play with, what jobs we will imagine having and how we’re supposed to feel. #HeForShe aims to break this status quo.

Our new film calls into question the expectations we are all projecting onto the next generation and the gender biases children are exposed to from day 1. It puts a focus on the small, everyday ways people can start affecting change and breaking the gender barriers.

Through the concept of projection mapping, different stereotypes are placed on a baby to see how society would view them if they were a boy or a girl.

The stand-alone video PSA debuted yesterday at the #HeforShe 10x10x10 summit, and will be used to spread the organization’s goals and drive awareness of the issue at future events.

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