Just Damn Good Oil Quaker State
In the motor oil category, most brands are liars, fabricators or tellers of half-truths and falsehoods. Lies and fuddy-duddy marketing have become legendary. But not Quaker State. We believe in being honest and straightforward, cutting through all the bull. We poke holes at the deceptive category advertising by being brutally honest and showcasing our no-nonsense mindset that you should be able to get advanced technology from a motor oil brand without overpaying for it. Quaker State isn’t just good oil, it’s damn good oil.
The Quaker State of Mind is a shared belief between consumers and the brand that you don’t need fancy marketing. Just damn good oil.