Human About Insurance An Post Insurance


We’ve all had those frustrating and emotional experiences, in dealing with insurance companies. With our new ‘Human about Insurance” campaign we explored these emotions and positioned the recently rebranded An Post Insurance, as the solution to avoiding these negative experiences. We identified that An Post Insurance’s ‘human touch’ is the unique selling point and they can stand firmly behind the truth of ‘Human about Insurance’ as they have trusted and long serving staff who are there to support the customer on their journey. The campaign uses relatable scenarios to connect with the consumer and show just how An Post Insurance can help them when they need that support the most.

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