Free your Think Murdoch University


We needed to get students to pay attention and embrace what makes Murdoch truly different.

Murdoch isn’t like all other universities. It’s a freethinking university that helps each of its students open their minds and truly be who they’re capable of being.

If Murdoch is a freethinking university, why can’t we invent a way of speaking about the way Murdoch students think that separates us from every other uni? We did this by turning the word Think into a noun, not a verb. Everyone is born with their own Think, and Murdoch University helps to free and nurture it. We brought this to life via the bold, new brand platform: Free your Think.


other award icon

2017 PADC Skulls

Communication Craft - Best Typography / Silver

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