Formula Songs Sprite
Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. So, our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH
The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests, and invited them to write songs, shoot, and perform in the music videos, with songs for the 7 formulas that were more frequently required in the last 10 years, according to data from Google.
Radio / Silver