Cacao Trace Brand and Platform Puratos Cacao Trace
Cacao Trace is a social program by Puratos, one of Belgium's oldest producers of ingredients for bakers and patisseries. The superior taste and quality that come from the cocoa produced under the program are closely linked to the sustainable way in which it is produced: cocoa farmers in the Ivory Coast, the Philippines, and Vietnam, are actively supported by Puratos through education, facilities, and on-site empowerment programs. The program not only supports better cocoa for the company, but also a brighter future for the farmers and their families.
JWT Brussels created the branding and supporting materials for the program, as well as an immersive website aiming to inform people on the program.