15 févr., 2016
Go Sohara appears in Sendenkaigi and Brain
J. Walter Thompson Japan's Go Sohara appears not once but three times in Sendenkaigi, Japan's advertising and marketing bible, and its creative magazine Brain.
In the February issue of Sendenkaigi, he talked about the importance of having "Conceptual Specialists" on teams. These are specialists in fields such as data analysis or UX design, who also understand the "concept.
In Brain's February issue, he talks about masterpieces of copywriting - Apple's "Think Different" - and in March's Brain, he offers his thoughts on the differences between creative directors in the US and Japan.