Who are they?
The Geena Davis Institute on Gender in Media was founded by the Academy Award winning actor Geena Davis. It is the only research-based organisation to promote gender equality, particularly by educating on the need to reduce sterotyping and create diverse female roles within the media and entertainment industry.
The work they are doing
The Institute has the largest body of research on gender prevalence in entertainment amassed over a 20 year period. They have a biennial symposium that includes over 300 decision markers, content creators and thought leaders converging to create a blueprint for generating a more gender-balanced media. Geena Davis also founded and co-chairs the Bentonville Film Festival champion’s women and diversity.
How it’s aligned with Female Tribes
We share the same philosophy on the importance of female role models in the drive for greater representation of women within culture. The Institute works with key decision makers and content creators as part of its aim to systematically change gender equality issues in media. This extends to the institute’s community educational outreach which seeks to inspire the next generation of content creators to focus on reducing gender stereotyping in media.