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Female Tribes

International Women's Day


For International Women’s Day this year we wanted to shine a light on women – real or imagined – who have inspired us.

Role models matter. Purely through seeing an on screen role model, 58% of women from our Women’s Index research were inspired to be more assertive or ambitious, and even 1 in 4 Brazilian women said they had been inspired to leave an abusive relationship. However, 60% of women feel that female achievement has been airbrushed from the history books.

Our 'That Moment When...' initiative asked J. Walter Thompson employees around the world to salute the women who move us, make us and change us. A small, but powerful personal step in celebrating female achievement.