The Uncovered: Ahmini Tunisie Telecom
As a rural welfare champion, Tunisie Telecom wanted to give female farmers a better chance at life.
These women are the most vulnerable group to social hardship and the one group that the government has failed to cover.
But as their operator, Tunisie Telecom had a direct line to them and decided to bring social coverage to their phones through "Ahmini": A solution to register with a code and to pay with 1dt credit withdrawals. We promoted it through a national TVC and toured rural regions.
After 6 weeks, the number of registered women grew by 18%, giving thousands security for life.