The Roaming Puppet STC

Descripción General

To avoid a price war, STC needed to demonstrate the convenience of their roaming bundles, and bring to life the joy of sharing travel experiences with loved ones.

We launched “Rayi7 Rayi7”, every summer for 3 years, an entertaining platform in the form of an online show in which a group of friends decided to travel a little differently.

After the huge success on YouTube, MBC action adopted our show as part of their daily grid maximizing our reach.

Our beloved puppet grew from mascot and fun content to a full communication platform that encouraged Saudis to spread their wings and ROAM worry-free.

Premios

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2019 MENA Effies

Sustained Success Service / Grand Prix

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2019 MENA Effies

Sustained Success Service / Gold

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