SEED OUR FUTURE BMW i3
BMW i3 is the next generation Electric Vehicle. Produced by 100% renewable power, the BMW i3 is totally emission-free from factory to road. And 95% recyclable. In order to communicate that this is the ultimate sustainable car, we created a direct mail using recycled paper mixed with flower seeds. The target could plant the mail, watch the seeds sprout, bloom and return to the earth, symbolizing the circle of life that this innovative little car stands for.