Résumé Alcoholics Anonymous

Descripción General

The AA has always been an important option in the fight against alcoholism. So, finding ways to bring more people to get their help is, and always will be, a marketing opportunity. But very often, ad agencies use this opportunity to point fingers and tell heavy drinkers the obvious: They are destroying their lives and the lives of their relatives. So, this time, we wanted to say something different, something that was true to the brand and that could be more helpful for them. Our aim with the campaign is very simple: break the fear and shame barrier, making alcoholics feel comfortable and reassured to seek help and contact the AA.

Premios

lia award icon

2016 LIA Awards

Print / Bronze

other award icon

El Ojo De Iberoamerica 2016

Graphic Production / Shortlist

cannes award icon

2016 Cannes Lions

Outdoor / Bronze

cannes award icon

2016 Cannes Lions

Outdoor - Illustration / Bronze

cannes award icon

2016 Cannes Lions

Outdoor - Art Direction / Bronze

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