Meet the HouseWiFis STC
STC has challenged stereotypes, designating Saudi mothers as the ambassadors for its home internet campaign!
The most successful fixed broadband campaign to date, Meet the HouseWiFis solves the modern-day conundrum of Saudis spending less time at home, by depicting comic scenarios in the lives of three different housewives, sharing tips on how to bring their families together under one roof with the help of STC’s fixed internet packages.
Why? Because there truly is no place like home.
The campaign aired on TV and online, and increased the number of fixed internet subscribers, migrating more from mobile to fixed broadband.
Consumers engaged with the content, initiating conversations and discussions about the three stories, bringing the family together and great internet at home.