Go Nuts Nestlé Bar One
When Bar.One Peanut launched in South Africa, we needed a cost-effective way to get the word out.
Packed with the power of peanuts, Bar.One Peanut could be described as the ‘nutty cousin’ of the primary Bar.One brand. It’s an energy-rich chocolate that delivers a serious taste explosion – perfect for young go-getters.
To bring this insight to life, we created a series of wacky and entertaining viral videos. The ads were shared on our Facebook page and…well, people went nuts for them!
The campaign succeeded in creating some serious hype around the new taste of Bar.One Peanut and provided this sub-brand with its own youthful, fun and differentiated personality.