Donate the Bars Atados

Descripción General

When videos recorded vertically are posted on YouTube, two black bars appear on each side. Knowing the relevance of this channel’s audience and the need NGOs have for spaces to publicize their social actions, J. Walter Thompson Brazil's team created the “Doe as Barras” ("Donate the Bars") project. The idea was to give these institutions, which usually have limited resources for advertising, a little bit more of autonomy and visibility in their communication.

It's very simple: anyone who wants to upload on YouTube a video recorded vertically or in a format different from the channel's, can do this through the website www.doeasbarras.com.br and donate the black bars as media space for an NGO. This can even be done via cell phone. 

Some of the NGOs that joined the project are Alcoólicos Anônimos, Ampara Animal, Afroreggae, Associação Brasil Parkinson, Gravidez Sem Álcool, and Instituto Ayrton Senna. Institutions wishing to participate should simply access the website.

Premios

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2016 Cannes Lions

Direct / Bronze

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2016 Cannes Lions

Mobile / Bronze

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2016 Cannes Lions

Cyber / Bronze

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LIA Awards

Non-traditional / Bronze

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2016 Clio Awards

Social Media / Bronze

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2016 Smarties Awards

Marketing Strategy / Gold

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2016 Smarties Awards

Enabling Technologies / Silver

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2016 El Sol

Medios / Silver

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2016 El Sol

Promotional Marketing / Silver

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2016 El Ojo De Iberoamerica

Interactivo - Sitios y Micrositios de Bien Público / Gold

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2016 El Ojo De Iberoamerica

Interactivo - Aplicaciones e Interactive tools / Silver

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2016 El Ojo De Iberoamerica

Interactivo - Acciones en redes sociales / Bronze

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2016 El Ojo De Iberoamerica

Media - Plataformas digitales / Gold

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2016 El Ojo De Iberoamerica

Media - Acciones en redes sociales / Gold

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2016 El Ojo De Iberoamerica

Media - Medios Alternativos / Gold

other award icon

2016 El Ojo De Iberoamerica

PR - Bien Público / Bronze

other award icon

2016 El Ojo De Iberoamerica

PR - Acciones Digitales y en Redes Sociales / Bronze

other award icon

2016 El Ojo De Iberoamerica

Promo and Activation - Promociones y activaciones en plataformas digitales / Finalist

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2016 El Ojo De Iberoamerica

El Tercer Ojo / Silver

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2016 El Ojo De Iberoamerica

Innovation - Technology / Gold

other award icon

2016 El Ojo De Iberoamerica

Mobile - Sitios-Microsites de Bien Público / Gold

other award icon

2016 El Ojo De Iberoamerica

Direct - Acciones en redes sociales / Gold

other award icon

2016 El Ojo De Iberoamerica

Media / Grand Prix

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2016 Cannes Lions

Cyber / Silver

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2016 Cannes Lions

Mobile / Silver

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