Descripción General
Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’
The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been.
It began with a nationwide campaign to find and bring back one long-dormant member named Dan, before inviting the nation to reunite with their local credit union.
But we didn’t stop there. During the week-long search outdoor ads began appearing up and down the country along with local guerrilla posters, complete with a hotline number anyone with information on Dan could call.
Once we reunited Dan with his local credit union, it was time to turn our attention to the rest of Ireland.
