08 feb, 2017
JWT LATAM Stands Out in the Crema Ranking
Every year Adlatina, one of the most important magazines of the advertising trade in Latin America, presents the results of the Crema Ranking. To determine the Crema Ranking, Adlatina analyzes the awards/results from the most prestigious creative festivals (CannesLions, The One Show, D&AD, Clio, The Sun, Fiap, EFFIE’s, and Wave and The Eye) for all Ibero-American agencies. By the end of their analysis, they provide a list of 30 agencies that make up the “cream” of regional advertising.
This year, JWT Brazil made it into the top five for their global Crema Ranking. JWT Colombia and JWT Puerto Rico also made the global ranking, taking the 19th and 20th spot respectively.
Additionally, a top 10 list for each country is determined from the selection of the thirty agencies that make up the Crema. JWT Colombia and JWT Puerto Rico took the number one spot on the list for their countries.
The results will be collected in the fourteenth edition of the luxurious yearbook, which will be released in March of this year. For the first time, this edition will include results from the Global, European, and Latin American Effie Awards and the local version of this award for the Top ten of each country.