27 feb, 2019
J. Walter Thompson wins Msheireb Properties’ account
Qatar-based property developer with focus on smart and sustainable living
Doha, Qatar. 21 February 2019. J. Walter Thompson Doha – part of the J. Walter Thompson Company, the world’s best known marketing communications brand and a WPP company – announced today that it has been appointed by Msheireb Properties, Qatar’s leading sustainable developer and a subsidiary of Qatar Foundation for Education, Sciences and Community Development, to act as their lead advertising communications partner.
A full roster of nine major international and local agencies pitched for the high-profile account. J. Walter Thompson’s powerful combination of innovative brand solutions built from human insight, creativity, local knowledge and global resources ultimately secured the prestigious business.
J. Walter Thompson will develop a communications strategy and creative campaign to support Msheireb Properties’ development project in 2019 as it prepares for a year of activation on Msheireb Downtown Doha (MDD) – which recently took top award honours at the Smart City World Expo Congress in Barcelona. MDD’s regeneration of Doha’s historic old town, focuses on smart and sustainable living. J. Walter Thompson will be positioning the flagship project to generate visitor footfall as the development is activated, and continue to drive residential, commercial and retail tenants.
Clark Williams, Marketing Director at Msheireb Properties, said: “As the developer behind the world’s Smartest and most Sustainable fully-built city district in the world, we were seeking a communication partner that was up to the challenge and opportunity that promoting our firm and our developments represented. We believe JWT has that collaborative capability and shares our values of excellence and innovation.”
J. Walter Thompson Doha Managing Director, Chady Janho, added: “We are excited to partner with such an innovative company, sharing our passion for modern technology whilst being committed to retaining cultural heritage. Revolutionizing the power of legacy through our work together, we look forward to a successful partnership.”
The launch communication and first tactical campaigns will be unveiled shortly leveraging traditional and digital media for a smart, 21st century campaign.
ABOUT J. WALTER THOMPSON COMPANY
J. Walter Thompson (JWT) – the world’s best-known marketing communications brand – has been reimagining the future for businesses for over 154 years. Headquartered in New York City, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 innovators and change agents. Known for our award-winning work and leading initiatives, JWT was the very first agency to air a TV commercial, the first to establish a global advertising presence, the first to rocket a candy bar into space, the first in the industry to hire a female copywriter, the first to create an amphibious prosthetic limb, and the very first to teach a computer to paint like Rembrandt. While we reimagine the future for our clients, we will continue to break new ground and revolutionize the power of our legacy through the campaigns that we create.
In the Middle East and Africa, J. Walter Thompson is one of the leading communication agencies in the region with 27 offices in 24 markets. The MEA region is structured to deliver communication based business solutions across all channels needed to successfully deliver the marketing plan. For more information, please visit us www.jwt.com and follow us @jwtmea
Contact : Philippa Clayre, Head of Corporate Communications, JWT MEA