J. Walter Thompson
Worldmakers - Mario Batali / J. Walter Thompson Worldwide
JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Mario Batali, American chef, writer, restaurateur and media personality, on the Worldmakers set in New York. They discuss how food has become hip and important in the entertainment and fashion world, how it constitutes entertainment all by itself. They also chat about food sustainability and the possibility that people will be eating bugs in the 22nd century.
Worldmakers is a digital series created by JWT, featuring people who make things inspired by the world, through technological innovation and international imagination.
Interview date: 24 February 2012