JWT has acquired X-PRIME, a digital agency founded in 2002 with offices in Paris and Toulouse. Although it will keep its positioning as a pure play digital agency with its own identity and management, X-PRIME will join JWT to form an integrated offering.
Through this acquisition, JWT will gain additional digital expertise, in particular in website design, search marketing, social marketing and software programming. The two agencies have already been working together for several months, collaborating on projects for JWT clients. The acquisition will build on JWT Paris’ successful digital work, marked by achievements such as Wilkinson Sword ‘s Fight for Kisses and the Aids awareness viral “Sexy Fingers” which was awarded a Silver Cyber Lion at Cannes in 2012.
The employees of X -PRIME based in Paris will move to JWT’s office and work closely with the agency’s teams. Its employees in Toulouse will remain there, but will become part of the integrated offering.
François Garcia, co- founder of the X-PRIME, will become CEO. Sandrine Rollin, who joined X-PRIME in 2010 as Chief Financial Officer, will retain financial responsibilities and become COO of X -PRIME . Maxime Garrigues , who joined X-PRIME in 2009 as Associate Director will retain his role.
Toby Hoare, CEO of JWT Europe said: “France is a priority market and I am delighted the X-PRIME team is joining our offering in Europe. The quality of its work and the way the team operate was a key factor in our decision to acquire them. With two recent acquisitions of large digital agencies in Finland and Poland, the integration of X-PRIME is a testament of our on-going ambition to invest in digital across Europe.”
Claude Chaffiotte CEO of JWT France said “In addition to our organic growth, this acquisition reflects our ambitious plans both locally and internationally. This year our agency celebrates 150 years of existence and JWT has always had a pioneering spirit led by talented people. François and the rest of his team at X-PRIME will ensure that we will continue to live up to the ever changing media landscape and to service our clients more effectively."
François Garcia , CEO of X-PRIME said “This agreement allows us to keep the fundamentals of being a digital pure player while giving us access a large network rich in expertise. It will also enable us to create more effective work for our clients and work with JWT to win new clients together."
Lucy Barrett, Head of Communications JWT Europe
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JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit http://www.jwt.com and follow us @JWT_Worldwide.
L’année 2014 a bien démarré pour X-PRIME avec le gain de nouveaux budgets pour Saint-Gobain, Mobalpa, Midi Olympique, Orange group et Ooredoo (Tunisie).
Créé en 2002, X-PRIME Groupe est une agence spécialisée dans la communication et le marketing des marques sur le digital. Installée à Paris et Toulouse, X-PRIME Groupe estconstituée dune équipe d’environ 50 personnes, répartie sur 4 pôles d’expertise :
X-PRIME : Conseil, Web factory, User eXpérience, Création, Technologie, Site Optimizer.
X-PRIME iD : Digital & Social media (Search, Display, Social Media)
X-PRIME Production : Brand content, Motion design
X-PRIME Mobile : Applications et web-mobile (iPhone, Android, Windows )
X-PRIME Groupe accompagne de grandes marques internationales, parmi lesquelles Saint-Gobain, Krug, INWI, John Lobb, The Kooples, Orange, Airbus ou encore Pierre Fabre.
X-PRIME | www.xprimegroupe.com
Le blog de lagence | www.blogoergosum.com
Notre Facebook | http://www.facebook.com/xprimegroupe
Twitter : http://www.twitter.com/xprime