JWT Launches JWTIntelligence iPad App
9 July 2013
JWT, the world’s best-known marketing communication brand, today launched the JWTIntelligence iPad app, which brings the company’s trends intelligence to life on the tablet.
• Access to an interactive version of JWT’s “10 Trends for 2013 and Beyond” that includes proprietary data, expert commentary, key drivers of these trends, hundreds of examples of how these trends are manifesting around the world (including nearly 60 videos to help illustrate), and implications for brands. Users can easily navigate between each trend and within the trends themselves to jump to the areas of most interest and personal relevance.
• A visual grid of JWT’s “100 Things to Watch” that allows users to tap and discover the latest developments bubbling up in travel, technology, food, retail and other sectors.
• An automatically updated storehouse of JWT’s monthly trend reports.
• An entry point to JWTIntelligence’s daily updates.
“For the first time, JWTIntelligence has consolidated our trends research and analysis into a rich and robust package for the iPad,” said Ann Mack, director of trendspotting at JWT. “The app can serve multiple purposes - it can be used for quick on-the-go reference, for fun, lean-back discovery or for longer-term reflection and inspiration.”
The app was developed in partnership with JWT’s Casa (Miami), a leading mobile and digital creative agency focused on the design and development of mobile strategies and solutions.
“The JWTIntelligence app is yet another example of a successful collaboration within the JWT global network,” said Bob Jeffrey, chairman and CEO, JWT Worldwide. “The combination of JWTIntelligence’s thought leadership and Casa’s digital-design and -development expertise is at play in this iPad app. Together the two have brought our trends intelligence to life in an interactive, user-friendly, visually vibrant format for the tablet.”
The JWTIntelligence iPad app is available via Apple’s App Store as a free download for JWT employees, clients, the media and purchasers of JWT’s annual “10 Trends for 2013 and Beyond” report. The app includes nearly 40 new manifestations of the 10 trends that have been added since the December release of “10 Trends for 2013 and Beyond,” which is available for purchase here. The app is compatible with the iPad Mini and iPad 2 and later.
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Macy’s, Mondelez, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
JWTIntelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist. Its aim is to bring the outside in - to help inspire ideas beyond brand, category and consumer conventions - and to identify emerging opportunities so they can be leveraged for business gain. As a part of JWT, the world’s best-known marketing communications brand, JWTIntelligence has conducted trends research and analysis across categories and geographies for nearly a decade. For more information, please visit www.jwtintelligence.com and follow us @JWTIntelligence.
ABOUT CASA (MIAMI)
JWT’s Casa (Miami) is a leading mobile and digital creative agency that designs and develops mobile strategies and solutions. Casa converts corporate, academic and business processes into highly efficient, engaging and immersive mobile experiences. As mobile devices reshape processes like human resources, training, sales and internal communications, Casa is colliding creative and technology to lead this transformation.