Fast Company: Mazda Uses Instagram Grid View to Create One Long Road Trip
23 April 2014
By Jeff BeerTake a look at your Instagram page. Typically, your individual posts of desserts in Hefe, Lo-Fi'd friends, Inkwell pets, and Mayfair sunsets taken in all at once will resemble a photo-filtered scrapbook of your daily life.But between December and March, Mazda and agency JWT Canada used Instagram's grid-view to create a four-month virtual road trip to create one big image that's less random brand scrapbook and more like a piece of Pieter Bruegel-inspired digital artwork. Amid the illustrated twists and turns of "Long Drive Home" are event promos, videos, and more.The campaign helped grow Mazda Canada's Instagram following by more than 300%, and ended with one lucky follower getting keys to a brand new car.