You are the Master Dacia Dokker

Overview

Although Dacia is the most sold automotive brand in Morocco, the Dacia Dokker suffered from a negative image. In order to regain the market share it had lost, Dacia leveraged another problem faced by Moroccan craftsmen who don't get the recognition they deserve.

To change this, Dacia launched its first Craftsmanship Contest endorsed by Dokker. It offered the winner of the most unique creation a nationwide advertising campaign that exposed him and his work to the public.

As a result, Dacia succeeded at increasing Dokka's market share and improving its image beyond expectations while tackling another issue faced by the country's craftsmen.

Awards

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MENA Effies 2016

Automotive / Silver

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MENA Effies 2016

Media / Bronze

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African Cristal 2017

Automotive / Emerald

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African Cristal 2017

Promo & Direct / Emerald

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