You are the Master Dacia Docker

Overview

At the beginning a huge business challenge : win 30% market in 3 years with a nameplate that suffers from a bad brand image : Dacia Dokker. Solutions started by identifying the right target audience, and the tension that we can leverage : hardworker craftsmen that do no get the status they deserve in the eyes of the society.
The idea : launch the very first craftsmanship contest in Morocco and offer to the winner a nationwide advertising campaign exposing him, endorsed by Dacia Dokker.
We finally increased both the nameplate brand image and share of market far beyond expectations.

Awards

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MENA Effies 2016

Automotive / Silver

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MENA Effies 2016

Media / Bronze

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African Cristal 2017

Automotive / Emerald

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African Cristal 2017

Promo & Direct / Emerald

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BUILD: e97960b |