WTCC - MEGANE CHALLENGE Renault Megane

Overview

The challenge was to drive people talk about the new Renault Mégane and make it  the flagship of the RS platform before the launch campaign. To do so, we had taken adavantge of the WTCC event by turning a sport event to a show event ,  due the launch of the “ megane challenge”. Megane Challenge is a competition between two stars, the Moroccan and Middle East singer Asma lmnawar and Moroccan athlete Hassan baraka.
Through a game on Renault facebook page, the fans had to answer to questions related to the new Renault Mégane and choose after their team “ asma” or “ Hassan”.
During the WTCC, team "Asma" and "Hassan"  participated to several challenges as : easy drift on Clio RS, hot laps on Mégane GT and R.S.01. At the end both teams wins and the price has been offered to “TKAYES” for road safety

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