We are Irish Life Irish Life
Irish Life have been in the business of looking after the financial well-being of Irish people for over 75 years. It means they know a thing or two about Irish people. More than any other insurance provider in fact.
So when Irish Life wanted to re-introduce their brand to the nation, with a new and differentiated brand voice that would separate them from the competition, we knew that we needed to illustrate this point of difference – Irish Life’s genuine insight into, well, Irish life. Using true statistics, illustrated in ways that we can all recognise, we showcased that unique insight that only Irish Life can claim; We know Irish Life – We are Irish Life.