Up for Amazing Illinois Office of Tourism
Think of a vacation, and most people think about relaxing. Checking out. Doing a whole lot of nothing.
We took a different approach in our latest campaign for the Illinois Office of Tourism. We challenged people to stop treating vacations as a spectator sport and embrace their precious days off with a simple question: Are you up for amazing
Those up for the challenge would find amazing experiences all around Illinois. Where travelers could immerse themselves in one-of-a-kind experiences that are miles from the typical itinerary.