Up for Amazing Illinois Office of Tourism
When you hear the word vacation, one generally thinks about relaxing and doing nothing. Well, in Illinois there's no time for that.
In our latest campaign for the Illinois Office of Tourism we decided to take a different approach. We challenged people to stop treating vacations as a spectator sport and embrace their precious days off with a simple question: Are you up for amazing?
Those up for the challenge would find amazing experiences all around Illinois. Where travelers could immerse themselves in one-of-a-kind experiences that are miles from the typical itinerary.