Up for Amazing Illinois Office of Tourism

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Overview

Think of a vacation, and most people think about relaxing. Checking out. Doing a whole lot of nothing.

We took a different approach in our latest campaign for the Illinois Office of Tourism. We challenged people to stop treating vacations as a spectator sport and embrace their precious days off with a simple question: Are you up for amazing

Those up for the challenge would find amazing experiences all around Illinois. Where travelers could immerse themselves in one-of-a-kind experiences that are miles from the typical itinerary.

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