Unveil Saudi STC

Overview

As we examined how far our network actually reached, we realized how big in size Saudi Arabia actually was. As the world's 13th largest country, most of it we soon discovered was unknown, even to its own people. This was the perfect opportunity for us to demonstrate how strong our network actually was even in the remotest areas of Saudi and so we created an internal tourism platform.  'Unveil Saudi’ was born-  and became a massive demonstration of STC's network power that put the remotest parts of Saudi Arabia on the map.

Awards

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Dubailynx 2017

Design / Silver

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Dubailynx 2017

Design / Bronze

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Dubailynx 2017

PR / Bronze

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Dubailynx 2017

Intergrated / Bronze

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MENA Effies 2017

Telecommunications, Mobile and Internet / Silver

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MENA Effies 2017

Brand Experience / Silver

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