Tourism Toronto Tourism Toronto

Overview

Situation

Toronto was having a hard time appealing to Americans as a destination for weekend getaways. After all, it isn’t easy to compete, attraction for attraction, with big American cities.

Solution 

We highlighted one attraction that’s all our own: Canadian values. In a time when there were talks of anti-immigration policies and building walls, we told the story of a place where human values still thrived – a place where all flavours are welcome, a place where love is love, and a place where it’s okay to let your guard down.

BUILD: 51e2b09 |