Touchable Ink Samsung

Overview

There are more than 250 million people who are visually impaired around the world. Many of them rely on their sense of touch to “see” their way around the world with Braille as a central part of how they navigate and understand the world around them. Braille printers, however, are too expensive for the typical household.
 
With Samsung, we created a special ink that could be loaded into ink cartridges in home printers, transforming regular home printers into braille printers. Once it’s printed on paper and heated up with any household item, such as a hair dryer, the special ink rises into the bumpy, touchable texture typical of Braille code. “Touchable Ink,” ultimately, not only offers an affordable alternative to Braille printers, but it also helps the visually impaired experience more of the world in tandem with their seeing peers.

A braille printer could easily cost around $15,000,
making each embossed A4-sized page $1,10.
Using Touchable Ink reduces the page to a mere 3 cents,
making this more affordable for users.

HOW TO USE IT

Users replace their ink cartridge with the Touchable Ink

Change to braille font type and print it out

Heat the document with household heating devices, such as a hair dryer

Special ink will dilate and give an embossed effect, just like the braille embossers

Awards

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2016 Cannes Lion

Product Design / Gold

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2016 Cannes Lion

PR / Silver

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2016 Cannes Lion

Promo & Activation / Bronze

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2016 Cannes Lion

Health & Wellness / Bronze

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2016 Clio Health

Innovation / Product Innovation / Gold

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2016 Clio Health

Design / Silver

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2016 Clio Health

Public Relations / Silver

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2016 LIA

Design (Innovation) / Bronze

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2016 LIA

Non-Traditional / Bronze

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2016 Spikes Asia

Design / Grand Prix

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2016 Spikes Asia

Healthcare / Grand Prix

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2016 Spikes Asia

Innovation / Grand Prix

spikes award icon

2016 Spikes Asia

PR / Silver

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2016 Spikes Asia

Promo / Bronze

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D&AD Impact Awards 2016

Education / Graphite Pencil

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D&AD Impact Awards 2016

Health & Wellness / Graphite Pencil

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D&AD Impact Awards 2016

Industry Evolution / White Pencil

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