The Mannequin Challenge Parkinson's
Parkinson’s NSW, a non-profit organization that provides essential services to people with Parkinson’s, needed an awareness-raising idea that generated as much earned media as possible.
So we hijacked the biggest social craze of 2016 – the Mannequin Challenge – and gave it a unique twist.
Tremor is one of the main symptoms of Parkinson’s, which means standing still is a real challenge for people with the disease. We put Parkinson’s sufferers at the heart of a Mannequin Challenge, demonstrating how the simple challenge to remain frozen in an action pose was completely impossible for people with Parkinson’s.