The Last Word JDDC

TLW Bob Marley

Overview

Texting and driving is a very dangerous habit. In fact, according to research it’s more dangerous than driving drunk. Although many ads and campaigns have been socialized, many people carelessly keep that habit. So we create an emotional message which reminds them that the text they send while driving could be their last words, and it’s certainly unworthy to be remembered.

The ads carries the important message by comparing the last text from the victim of car accidents caused by texting while driving, with the last words from the famous figures.

Awards

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2015 Citra Pariwara

Print / Silver

BUILD: 51e2b09 |