The Last Mask Fundación Natalia Ponce de León

Overview

The Last Mask is direct marketing idea that a started a massive PR movement that aimed to rally a nation to make Natalias Fight the countries fight by pressuring Government to commit to this law and health institutions to provide the right care. The campaign kicked off with a direct message from Natalia Ponce her self, in the middle of national press conference Natalia surprise all by taking off her mask for the first time in public and in national media. Handing her mask to the press and the nation asking them to wear it so this would be the last mask any Colombian women would have to wear again and that is exactly what every one did Creating one of the biggest PR movement in the country.

Awards

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Cannes 2016

Direct Lions / Bronce

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Cannes 2016

PR Lions / Gold

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Cannes 2016

PR Lions / Silver

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