The Hero Dad Indesit

Overview

The Hero Dad; a loving husband and dad who also does all the housework all by himself. A curious and almost incredible character. Indeed, reality is quite different; in 2017 women still do the majority of the housework. With this gender-stereotype-switch, Indesit launches its new integrated #DoItTogether campaign to invite families to give a hand with the housework

Awards

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NcDigital Awards

home appliance and furniture / Bronze

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NcDigital Awards

integrated Business to consumer / Gold

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ADCI (Art Directors Club Italiano)

PR / Silver

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ADCI (Art Directors Club Italiano)

Equal / Gold

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