Test Drive Canada Air Canada

Overview

Situation 

In the hyper-competitive U.S. aviation market, Air Canada is a little-known David amongst many Goliaths.

Solution 

We leveraged the rampant online dialogue surrounding the election, responding directly to those searching and using #MoveToCanada with over 60 geo-targeted and real-time response videos suggesting that before you move, you should visit and take Canada for a “test drive.”  

Impact 

Drove an unprecedented 20% YOY revenue increase in the U.S. during June. Referenced by Conan O’Brien and Jimmy Fallon during the U.S. Presidential Debates in addition to millions of earned press media impressions.  

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