Taiwan True Color Crayons FORD Kuga

Overview

Mission

With the All-New Ford KUGA launch, we aim to bring all consumers a colorful journey by creating the concept “Colorful journey, Go Now!” Our objective is to motivate more consumers to visit Ford’s showroom and test drive the New KUGA.

IDEA

We invited a photographer to drive the New KUGA around Taiwan, finding local scenes that represent each city and county. We used these pictures to find 24 iconic colors, and named these colors with place names or local features. Finally, we turned all these colors into a box of  “Taiwan True Color Crayons”--which ones can’t own unless they come and test drive the New KUGA!

BUILD: c9862d1 |