Sudafed Johnson & Johnson

Overview

CEE OTC market is extremely competitive. We had to find a solution to differentiate Sudafed brand to stand out from the clutter. We’ve created outstanding creative format used for many different markets and different Sudafed products– “plasticine heroes”.

Exact figures are confidential but the format has been adapted to many other markets and was successful across Europe.

BUILD: 68312d0 |