Spring to new feeling Thai Airways

Overview

To Encouraging Thais to inject mood uplift & optimism with Spring travel. The TVC is to remind & Inspire to travel with THAI in 5 key routes: Japan, Taiwan, China, Europe, and domestic via the interest of each destination.

Case Study

Findings from a survey showed that vacations bring them more happiness when it comes to travel, it's not just the destination, it's the journey that counts. Three-quarters of respondents said they get a kick of excitement just from researching their holiday plans. So we would like to get into the pre-vacation holiday spirit and boost traveler to be happy.

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