Sound Recycle Heineken
Heineken Sound Recycle is a smart and sustainable way to harvest the sound and enhance our fans’ musical experiences
The Sound Recycling machine keeps the beer cold and charges phones for those fans whose battery is running low, feeding back the energy to all music and beer lovers. Starting at S2O, Thailand’s biggest music festival with 55.000 fans in 3 days, the machine will now have a place in every Heineken music concert in the country.
The machine with empty beer cans mounted as an outdoor installation performed with 3 simple steps: 1. Harvest the sound from the stage and the crowd 2. Vibration ignites inside circuit placed inside the cans 3. AC current powers phones and chills the beer.
Design / Silver
Media and Promo / Bronze
OOH and Innovation / Silver