SOS Waiting Hong Kong Transplant Sports Association

Overview

In Hong Kong, over 2,000 people are waiting for an organ donation. On average, they wait more than four years, and all that time knowing that if a donor isn’t found they could die.

To raise awareness about the urgent need for more donors, J. Walter Thompson Hong Kong spoke to people while they were experiencing a slightly frustrating wait of their own. We recorded real patients who were waiting for organ donations and gave their messages to Hong Kong’s largest call-waiting IT service provider. So, while you’re waiting for your call to be answered, you hear a message from people who have been waiting years for something far more important.

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