Soba Allergy Tattoo Checker Nadai Fujisoba and 230 Soba Street Promotion Committee

Overview

Japan attracts foreign tourists from across the globe. One of the popular attractions is tasty and healthy Japanese food. Soba (buckwheat noodle) is popular among foreigners as a representative Japanese dish. However, almost none of them know that soba may cause serious allergic reactions. Like peanuts, it may even result in anaphylactic shock. So, we developed Soba Allergy Tattoo Checker for an easy and fun allergy test. This applies one of the allergy test methods called skin prick test. When applying the sticker to the skin, if there is an allergic reaction, a part of the design flares up. Allergy tests are not something that is particularly exciting however, the Soba Allergy Tattoo Checker added an entertainment element to it, making soba allergy testing a memorable and enjoyable travel experience.

“About 0.03% of people are allergic to the buckwheat noodle.”

Awards

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2016 Spikes Asia

Design / Bronze

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2016 Spikes Asia

Outdoor / Shortlist

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2016 Spikes Asia

Promo & Activation / Shortlist

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2016 Spikes Asia

Healthcare / Shortlist

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2016 ACC CM Festival

Interactive / Silver

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2017 Adfest

Design / Silver

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2017 Adfest

Media / Silver

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2017 Adfest

Direct / Bronze

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2017 Adfest

Promo / Bronze

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2017 Adfet

Promo / Finalist

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One Show

Direct Marketing / Merit

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One Show

Print & Outdoor / Merit

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