Shell Bright Side of the Rain Shell

Overview

CHALLENGE
Making total Shell Retail relevance and competitive for young Thai motorist during Raining Season. Shell wishes to uplift consumers from the black hole of the year where dull and unsatisfied mood dominated the city-life with insightful offers from Shell Brand. We want to change our perception from a traditional reserved Engineer to the more innovative, fresh and understanding solution provider.

THE SOLUTION
First time ever that Shell have combined music marketing and moment marketing together to bring out one of the highly engaging brand activation in the Shell history of Thailand. Knowing that rainy season is grim and quite discouraging for people to commute, Shell wants to cheer up the mood, bring back the spirit of travel back to the millennials and inspire them to enjoy the life in rainy season with the positive perspective. Through Shell’s positive perspective. The brand become a provider of happiness during the raining season.

BUILD: e97960b |