#SeeAllTheAngles The News Literacy Project

Overview

At a time when fake news has proven to have real-life consequences, we partnered with The News Literacy Project to create an innovative campaign that promotes the importance of news literacy, especially among youth.

The #SeeAlltheAngles ad campaign, features an original sideways facing font or typeside, designed by us, that puts a literal spin on the English alphabet, flipping each letter on its side and encouraging readers not to take headlines or news at face value, but rather to dig deeper.

The design is intended to give the reader pause. The time it takes one to decipher the font, mimics the amount of time and care readers should take when reading and internalizing a typical news headline.

Through donated media, these headlines were placed online and in print in Fox News, The Wall Street Journal, AOL, Miami Herald, Detroit News and many more.

TYPEFACE
The design is intended to give the reader pause. The time it takes one to decipher the font, mimics the amount of time and care readers should take when reading and internalizing a typical news headline.
POSTERS
11X17 E Black
11X17 Read Btw The Headlines White
11X17 See Thru Fake News White Copy
11X17 C
MEDIA
Nlp Cnn2
Nlp Fox2
MOBILE APP
LEARN MORE 

As you can see, there were several parts in the making of this project. They included designing a functional typeface,
creating posters to spread the word, getting the media involved and building a mobile app. 

Visit The News Literacy Project to learn more about the campaign. Get involved, and download the typeface. 

Awards

cannes award icon

Cannes Lions 2017

Design / Shortlist

other award icon

Communication Arts - Design Annual

Typography / Winner

BUILD: e97960b |