Roads for life

Overview

Drivers in the Arab countries use their mobile phones extensively. So much that an alarming number of drivers in the region has gone beyond the talking and chatting to extend to actual game playing since some games require the use of one hand only to play.

Roads for Life decided to raise awareness about this situation by telling drivers not to play games on their mobile while they are driving in an unexpected way.

Awards

dubaiLynx award icon

2016 Dubai Lynx

Print & Outdoor Craft / Shortlist

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2016 New York Festivals

Print - Art Direction / Finalist

BUILD: 51e2b09 |