Road Letters Touch
A United Nations research has shown that texting while driving is 6 times more dangerous than driving while intoxicated. This finding is backed up by the fact that texting drivers take their eyes off the road for each text an average of 4.6 seconds, stopping them from having a safe and defensive driving.
Our client Touch by Zain decided to tackle this issue by creating an awareness campaign that highlights these facts: a road accident can happen by only typing one letter while texting. The distorted letters of the campaign visuals are an analogy of what happens in reality.
2017 Dubai Lynx
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