Ranger Wildrak DM FORD
The Ford Ranger is New Zealand’s number one selling vehicle, however the Ranger Wildtrak (the highest spec model within the Ranger nameplate) was only being purchased 1 out of every 4 Rangers sold. Although Ranger was hugely popular, we need to increase sales of the top-spec model, the Ranger Wildtrak.
Current Ranger owners, majority of who own XL or XLT models, love their Rangers. We needed to break their bond with their current Ranger and make them fall in love with a new Wildtrak, so we created the tongue-in-cheek How-To-Break-Up with your Ford Ranger Kit; an instructional manual to help Ranger owners break up with their current Ranger.