Professions Alcoholics Anonymous
There is a common stereotype that assumes that all Alcoholics Anonymous (AA) members are unemployed, shameless, and lacking perspective. But everyone, from students to well-educated professionals, find support in AA groups.
To debunk the misconceptions, we created “Professions,” a campaign that is designed to force people to rethink how they view alcoholism and AA.
2017 Cannes Lions
Print & Publishing / Silver