Professions Alcoholics Anonymous

Overview

There is a common stereotype that assumes that all Alcoholics Anonymous (AA) members are unemployed, shameless, and lacking perspective. But everyone, from students to well-educated professionals, find support in AA groups.

To debunk the misconceptions, we created “Professions,” a campaign that is designed to force people to rethink how they view alcoholism and AA.

Awards

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2017 Cannes Lions

Print & Publishing / Silver

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